How to Guestify Like a Pro

🏨 How to Guestify Like a Pro: A Hotelier’s Guide to Smart Guest Experiences

💡 What Does It Mean to “Guestify”?

In today’s fast-paced hospitality world, the best guest experiences are personalized, convenient, and digitally enhanced — without ever feeling robotic or cold.

That’s where Guestify comes in.

Guestify is your all-in-one platform to create a digital guest experience that matches the charm of your hotel. Whether it’s offering guests the perfect welcome screen, suggesting a rainy-day spa treatment, or gathering feedback after check-out, Guestify helps you deliver more value, with less effort.

And the best part? It runs straight in the browser — no installation required — and adapts to your hotel’s vibe, audience, and location.

In this guide, we’ll walk you through how to become a Guestify master, step by step. You’ll learn how to:

Build your digital guestbook
Launch smart campaigns
Customize based on events and seasons
Use scan data to fine-tune offers
Create upsell moments with eco-friendly QR cubes
And much more

Let’s start your Guestify journey with the foundation: the guestbook.

📘 Step 1: Build Your Digital Guestbook Foundation

Think of your guestbook as your digital lobby — the first impression guests get when they scan your QR code. It should feel helpful, clean, and totally “you.”

Here’s how to build a strong base:

✅ Add the Essentials

Guests are often looking for answers. Make it effortless to find:

📶 Wi-Fi info
🕒 Check-in/out times
🧽 Housekeeping schedule
☎️ Important phone numbers
📍 Directions to the nearest pharmacy or ATM

🌤️ Add Value with Real-Time Info

Use Guestify’s dynamic content features to show:

Weather forecasts (especially useful in mountain or coastal areas)
Day-specific messages (e.g. “Happy Sunday! Don’t miss the 3PM jazz concert on the terrace.”)

🎨 Match Your Brand

Use your hotel’s logo, fonts, and colors
Add a friendly welcome message from the manager or team
Include beautiful imagery — make it feel like a digital extension of your hotel’s soul

🧭 Local Tips & Custom Maps

You know your area better than Google does — so share it!

🥐 Breakfast recommendations from a local bakery
🥾 Scenic walking routes
🛍️ Your favorite boutique stores
Use Guestify’s custom map builder to highlight these on a branded map

💬 Example: How “AlpenLodge” Did It

AlpenLodge, a boutique hotel in the Swiss Alps, created a guestbook that:

Welcomes guests with the day’s weather
Shows a custom trail map with 3 difficulty levels
Highlights daily spa availability
Shares a personal welcome message from the owner

Result? Guests felt better informed and left more 5-star reviews — many mentioning the guestbook specifically.

🎯 Step 2: Launch Your First Smart Campaign

Once your digital guestbook is up and running, it’s time to take things to the next level by adding your first campaign — a targeted, timely offer or message that enhances the guest experience and helps you earn more per stay.

Guestify makes it easy to run and test these campaigns. Start small, see how guests interact, then adjust based on performance. The key here is to create relevant, helpful, and well-timed offers — and we’ll show you how.

🧃 1. Simple Upsells That Guests Appreciate

These are the low-hanging fruit — offers that are easy to say “yes” to:

🍳 Breakfast Add-ons
- “Start your day right — enjoy our full breakfast buffet for just CHF 12”
- Show this message only to guests who scan before 9am
🍷 Room Upgrades or Welcome Packages
- “Celebrating something special? Upgrade to our romantic welcome package with champagne & chocolates for CHF 29”
🍝 Room Service Promos
- “Too tired to go out? Get 15% off any in-room dinner ordered before 19:00”

These types of campaigns respect your guest’s mindset. They aren’t pushy — they’re helpful, timely, and feel like insider perks.

🧘 2. Experience Enhancers

Sometimes, the best campaign isn’t about money — it’s about improving the quality of the guest’s stay.

🧘 Spa Reservations
- “Spots still available for today’s 17:00 massage — book now before they’re gone!”
- Especially effective when shown near the spa or in premium rooms
🎧 Chill Playlists or Reading Lists
- “Need to unwind? Stream our curated Swiss Chill playlist”
- “Read our 5 must-know legends of this region (PDF/Audio)”
🚲 Local Activities
- “Rent a bike for CHF 10 and explore the lake in 30 minutes”
- “Free art gallery tickets today for guests — ask at reception”

These improve your NPS (Net Promoter Score), increase reviews, and give your guests moments to remember.

🛍️ 3. In-House Promotions and Retail

🧴 Sell branded products
- “Loved our lavender pillow spray? Buy a bottle at reception for CHF 15”
👕 Promote your hotel shop
- “New Guestify Tees now in stock — scan to view the full collection”
🧁 Café Treats
- “Buy 2 pastries in our café between 15:00–17:00 and get a coffee for free”

Adding these small touches gives your hotel a boutique feel and increases per-guest revenue.

📆 4. Time-Based & Seasonal Offers

🌨️ Weather-Responsive Offers
- If it’s raining → “Rainy day? Our indoor spa is extra cozy right now. Come warm up with a sauna + tea deal.”
- If it’s sunny → “Today’s a perfect day for a rooftop aperitivo — see today’s drink menu.”
🎄 Holiday & Event Specials
- “Only this weekend: Glühwein at the firepit from 18:00”
- “Special Valentine’s Day Room Service Menu now available – click to pre-order”
🎉 Local Event Tie-ins
- “Going to the Cham Jazz Festival? Get a pre-party cocktail in our lounge and show your ticket for a 2-for-1 deal!”

Campaigns like these make your hotel feel alive and in sync with what’s happening around it — a living, breathing experience.

🔁 5. Campaign Testing: See What Works, Then Optimize

With Guestify, you can:

Track how many scans a campaign gets
See where they scanned (room, restaurant, spa…)
View what time they engaged
Measure which actions they took after scanning

From here:

Keep what works ✅
Tweak what’s okay 🔧
Replace what flops ❌

💬 Example: “CityStay Zurich”

CityStay added a simple afternoon campaign:
⏰ “Arriving early? Add early check-in for CHF 25 and we’ll include a welcome coffee in the lounge.”

They targeted this only to guests scanning between 10am–2pm and only on check-in day.
📈 Result: 23% of eligible guests used it in the first week. That’s direct added revenue and happier arrivals.

🚦Pro Tip: Start With One Campaign

Don’t overcomplicate it — just pick one idea and try it for a week. Measure, tweak, and build from there. Smart hoteliers don’t throw spaghetti at the wall — they test, optimize, and scale what works.

📍 Step 3: Know Your Guests’ Mindset — and Meet Them Where They Are

Your guests move through your hotel like they move through a story — and each part of that story offers a different mood, mindset, and opportunity.

With Guestify, you can test and adapt campaigns based on where the guest is when they scan, and what they might be open to in that moment.

🧪 Start Simple: Test With Stickers

Before investing in premium touchpoints like QR cubes or tablets, start by placing custom QR stickers in key locations:

🛏️ Inside rooms
🚪 Back of the room door
🍽️ Restaurant tables
💆 Spa waiting area
🛎️ Reception desk
🚻 Bathroom mirrors (great for surveys!)
🛗 Elevator walls (short-term promos)

Each location tells a different story — so the campaign should match that vibe.

🧠 Understand the Guest’s Mood Based on Location

In-Room Scans

Mood: Relaxed, looking for information or convenience
Ideal offers:
- Room service menus
- Streaming playlist suggestions
- “Did you know?” hotel facts
- Pillow menus or late checkout offers

Restaurant or Bar Scans

Mood: Open to spend, social, in-the-moment
Ideal offers:
- Drink specials
- Dessert upsells
- Quick guest surveys with reward
- “Share your table moment on Instagram” campaigns

Spa or Wellness Area Scans

Mood: Peaceful, indulgent, open to luxury
Ideal offers:
- Upgrade to premium oils
- Next-day massage promo
- Exclusive spa night packages

Reception Scans

Mood: Arrival/departure, curious, waiting
Ideal offers:
- City maps
- Local event schedule
- Luggage storage deals
- “Your check-out gift” voucher idea

Bathroom Scans (Yes, really!)

Mood: Bored or relaxed, captive audience
Ideal offers:
- Short surveys
- Fun trivia
- “Did you enjoy your shower? Vote now and get 10% off your next visit”

📊 Analyze the Data, Adapt the Strategy

Once stickers are in place, use Guestify’s backend to:

See where guests scan the most
Compare performance across locations
Understand timing (morning, night, weekdays…)

Over time, you’ll see clear patterns:

Maybe the spa QR gets scanned mostly on rainy days → run cozy rainy-day packages
Maybe the restaurant QR gets zero clicks after 9pm → change offer timing or swap location

Guestify lets you stay agile and responsive — exactly what modern hospitality demands.

🪵 Ready to Upgrade? Enter the Swiss Wood Cube

Once you know where guests love to scan, you can invest in long-term, premium touchpoints — our Swiss-made, sustainable wooden QR cubes.

Beautiful, tactile, custom-branded
Ideal for rooms, suites, or VIP areas
A conversation starter + functional tool
They blend eco-conscious storytelling with digital interaction

You can order more cubes any time or mix them with stickers depending on location.

💬 Example: “SpaBliss Hotel”

They tested QR stickers in:

Spa lounge
Massage rooms
Wellness café

Most scans came from the spa lounge, right after treatments.

They replaced the sticker there with a custom wood cube offering a “10% off your next booking if you rate us now” message.
📈 Result: Spa reviews on TripAdvisor increased by 42% in a month.

🧠 Step 4: Adapt to Season, Audience & Events

The best hotels are tuned into their guests — not just offering standard services, but crafting timely, personal experiences. With Guestify, you can tailor every message and campaign to fit the moment, the person, and the season.

This is where Guestify goes from smart to brilliant.

🌦️ 1. Seasonal Campaigns That Hit the Right Vibe

Seasonal changes are the perfect excuse to refresh your offers and keep things exciting.

Winter Ideas:

❄️ “Stay warm with our mulled wine by the fireplace, available today from 17:00”
🧣 “Get our cozy winter spa treatment and take home a handmade herbal pouch”
🎄 “Christmas market map & mug rental (yes, really!) available at reception”

Spring & Summer Ideas:

☀️ “Today’s picnic basket special — pre-order and we’ll pack your lunch with a view”
🚲 “Rent a bike and explore 3 lakeside spots we’ve mapped for you”
🍹 “Rooftop cocktails tonight — your first drink is on us if you scan before 18:00”

Rainy Day Specials:

“Rainy outside? Movie night in! Stream from our cozy collection, handpicked for weather like this.”
“Stormy night comfort food: Order our rainy-day pasta box straight to your room”

Seasonal ideas keep things fresh and give returning guests something new to discover.

🧑‍🤝‍🧑 2. Know Your Guests — Customize Based on Audience

Not every guest is the same. Business travelers, romantic couples, digital nomads, and families all have different expectations and habits. You know this already — Guestify just helps you act on it.

For Business Travelers:

“Speed up check-out — pay now via mobile and grab a free espresso at the bar”
“Need a quiet space for a quick Zoom call? Book our micro-office by the hour”

For Families:

“Kids eat free today at our restaurant between 17:00–18:30”
“Print-your-own treasure map adventure available now — pick it up at the desk!”

For Romantic Getaways:

“Add a rose petal turndown and surprise your partner for CHF 15”
“Order a warm bubble bath with essential oils, ready when you arrive in your room”

For Eco-Conscious Travelers:

“Offset your stay: Plant a tree with us and get a digital certificate”
“Scan for our sustainability map and explore eco-friendly shops nearby”

You can even localize based on language or nationality. For example:

Show Swiss Alps hiking suggestions to German-speaking guests 🇩🇪
Offer airport shuttle info in English for international travelers 🌍

🎉 3. Campaigns for On-Site Events

Hosting an event at your hotel? Guestify helps you promote it before guests ask about it.

Before the Event:

“Join tonight’s wine tasting at 19:00 in the lounge – limited spots, reserve now!”
“Live music this Friday? Tap here to preview the band and book a front-row table”

During the Event:

“Want to vote for the best cocktail of the night? Scan here 🍸”
“Snap + scan to share your moment on Instagram with our hashtag for a chance to win a brunch voucher”

After the Event:

“Thanks for joining us! Tell us what you loved — quick 1-minute survey here”
“Want early access to next month’s dinner series? Join our secret VIP list”

💬 Example: “UrbanNest Boutique Hotel”

They hosted a rooftop film night every Friday during summer.
Guests who scanned the QR at reception before 17:00 got a “free popcorn voucher” and were invited to rate the event afterward.

Result?

78% of rooftop guests scanned and engaged
Review mentions included the film night 3x more often than the month before
They created an email list segment from those guests to invite them for next summer’s season early

🤝 And Remember: We’re Here to Co-Create With You

Guestify isn’t just a tool — we’re your partner.

Want help brainstorming campaign ideas for your spa? Need advice on where to place your next QR cube? Curious how to sync an offer with your Google review strategy?

We’re here to talk, plan, and grow with you. Let’s make your hotel feel more you than ever.

🪵 Step 5: Upgrade with Physical Touchpoints — QR Cubes, Tablets & Smart Add-ons

Once you’ve got a few strong campaigns running and a sense of what works, it’s time to bring your Guestify experience into the physical space — beautifully and sustainably.

🪵 Swiss-Made QR Cubes — Smart, Sustainable, and Memorable

Our branded QR cubes are crafted from Swiss leftover wood, giving your hotel a tangible story of sustainability and quality. Each cube is custom-designed with your logo and unique QR code.

Where to place them:

🛏️ Nightstand in premium rooms
☕ Breakfast tables
💼 Conference desks
💆 Spa beds or loungers
🛎️ Concierge desk

Why it works:

Always visible, easy to interact with
Makes the digital feel physical and intentional
Reinforces your hotel’s identity and eco-values
Works even better than stickers in VIP settings

📈 Hotels switching from stickers to cubes in key areas report up to 4x more scans.

🖥️ Kitchen Tablets & Order Monitoring

Behind the scenes, Guestify can help your staff too.

Install a small tablet in the kitchen to follow room service orders in real-time
Add a compact printer with a speaker that notifies the chef when an order arrives

Less chaos, better coordination, happier guests.

🎯 Physical Placement Strategy — Think Like a Guest

What’s the mood of someone entering the spa lounge vs. their bedroom?
Where are guests waiting and naturally reaching for their phones?
Can a QR prompt a decision at just the right moment?

Test, rotate, and optimize:

Try different cube messages in different areas
Track scan hotspots and adjust over time
Use multi-cube setups to test which entry points perform best

💬 Example: “Villa Sol Boutique Hotel”

They started with 3 wood cubes:

On the nightstand in premium rooms → Upsell to breakfast-in-bed
At the spa front desk → Promotion for a private steam session
On the terrace → Cocktail-of-the-day special

Each cube led to a campaign. After one month:

The spa cube got the most scans
The terrace campaign needed tweaking
Breakfast-in-bed campaign had a 12% conversion rate

They optimized the terrace cube with a QR that played a video greeting from the head bartender. Scans tripled.

📋 Add-On: Guest Surveys

Want honest feedback in real time?

With Guestify’s survey module, you can:

Trigger short surveys after a service (“How was your spa visit?”)
Add quick rating forms to QR scans
Segment results by room, service type, or stay length
Gather real, fresh input to improve your hotel

Pro Tip: Add a small incentive like a drink voucher or discount code to increase participation.

🌍 Encourage Reviews — Where It Matters

Once you know your guests are happy, make it easy for them to leave a public review:

“Loved your stay? Tap here to rate us on Google Maps”
“Your feedback helps us — and helps future guests discover us!”

You can set rules like:

Only ask after a 5-star internal survey
Target reviews based on stay length or loyalty

The result? Higher review volume, more 5-stars, and better discoverability.

🔁 Step 6: Analyze, Iterate & Grow with Guestify

Once your campaigns, QR touchpoints, and feedback tools are live, the real magic begins: continuous optimization.

With Guestify, you don’t have to guess what works — you’ll see it, in real-time.

📊 Real Insights You Can Act On

Inside your Guestify dashboard, you’ll find clear, useful data like:

📍 Where guests are scanning (room, spa, restaurant, etc.)
⏰ When they’re scanning (day of week, time of day)
🔄 Which campaigns are being used (and which aren’t)
⭐ Survey responses and satisfaction scores
🧾 Follow-up actions (orders, clicks, newsletter signups)

This lets you run your guest experience like a smart business — tweaking, testing, and optimizing weekly.

💡 What to Do With the Data

Low scans in a certain area?
Try a different message, better placement, or seasonal timing.

High interest in a campaign?
Promote it more, or add an upsell layer.

Guests dropping off in a survey?
Shorten the questions or offer a small thank-you reward.

No one clicks on the spa offer at night?
Maybe it’s better suited to a morning reminder after breakfast.

Guestify helps you spot patterns and act with confidence.

🧠 Keep a Monthly Ritual: The Guestify Tune-Up

We recommend setting aside 30 minutes per month to:

Review what worked
Kill what didn’t
Launch one new campaign
Look at seasonal updates or upcoming holidays
Talk with the Guestify team for custom ideas

It’s like a spa day — for your guest experience strategy.

🫱 Want Help? We’re Here.

Guestify isn’t just software. It’s support.

Our team is here to:

Help you design better campaigns
Suggest cube placements
Brainstorm creative upsell ideas
Walk through your stats and set goals

Some hotels call us monthly. Some chat weekly. Others just drop in when needed. We’re flexible — and we love helping.

💬 Example: “Sunrise Bay Resort”

Every 4 weeks, the hotel manager:

Checks scan heatmaps and conversion rates
Meets virtually with the Guestify team
Tests one wild campaign idea per month (their most successful was a “Spa Happy Hour” with chocolate-dipped fruit skewers)

End result?

Campaigns are always fresh
Guests mention the guestbook in reviews
Room service revenue is up 18% YoY

💬 Example: “Sunrise Bay Resort”

Every 4 weeks, the hotel manager:

Checks scan heatmaps and conversion rates
Meets virtually with the Guestify team
Tests one wild campaign idea per month (their most successful was a “Spa Happy Hour” with chocolate-dipped fruit skewers)

End result?

Campaigns are always fresh
Guests mention the guestbook in reviews
Room service revenue is up 18% YoY

🚀 Ready to Guestify?

You’ve now seen the full Guestify journey:

Build your digital guestbook
Launch a campaign (start small!)
Understand your guests’ mood + location
Personalize based on audience and season
Upgrade with cubes, tablets & surveys
Track, tweak, and grow

With Guestify, you’re not just improving the guest experience — you’re crafting moments guests will remember, talk about, and return for.

👉 Ready to start Guestifying? Let’s make your hotel unforgettable.
Visit guestify.io to get started or talk to our team today.

How to Guestify Like a Pro